CATI

210000
+ 20
telephone interviews in the B2B- and B2C-sector were conducted by IFF Research Services in 2018

years of branch experience of the IFF Group within the scope of CATI interviews

210000
telephone interviews in the B2B- and B2C-sector were conducted by IFF Research Services in 2018

+ 20
years of branch experience of the IFF Group within the scope of CATI interviews


Induction of new interviewers


Every new interviewer takes part in a mandatory initial training, which includes the following topics:

  • Background information on the company
  • Administrative aspects such as contract generation and payment
  • Introduction to market research, interviewer guidelines and explanations of questionnaires
  • Introducing the most important systems in the CATI telephony
  • Legal regulations according to GDPR and the German Federal Data Protection Act
  • Live-listening sessions and training round
  • Final round of discussions

Induction of new interviewers


Every new interviewer takes part in a mandatory initial training, which includes the following topics:

  • Background information on the company
  • Administrative aspects such as contract generation and payment
  • Introduction to market research, interviewer guidelines and explanations of questionnaires
  • Introducing the most important systems in the CATI telephony
  • Legal regulations according to GDPR and the German Federal Data Protection Act
  • Live-listening sessions and training round
  • Final round of discussions

"Coming together is a beginning, staying together is progress, and working together is success."



Henry Ford

"Coming together is a beginning, staying together is progress, and working together is success."



Henry Ford

"Coming together is a beginning, staying together is progress, and working together is success."



Henry Ford

Project-specific trainings


At the beginning of each project all interviewers that are eligible for the project based on their language skills and experiences receive extensive training. During a project briefing either on-site or in a video-briefing for external interviewers the aim of the survey, the structure of the questionnaire and the routings are discussed. Every interviewer is trained on the general interviewing rules, the different options of probing without influencing the respondents, possible challenges during the interview, the techniques to convince potential respondents to take part in the survey and the professional ethics.

In addition, every interviewer has to successfully conduct two so-called „mock interviews“ (staged interviews with another interviewer or supervisor). The mock interviews aid the interviewers in familiarising themselves with the questionnaire and all possible routings before the start of the project, in reinforcing their own introduction and in being able to spontaneously answer questions from respondents.

Project-specific trainings


At the beginning of each project all interviewers that are eligible for the project based on their language skills and experiences receive extensive training. During a project briefing either on-site or in a video-briefing for external interviewers the aim of the survey, the structure of the questionnaire and the routings are discussed. Every interviewer is trained on the general interviewing rules, the different options of probing without influencing the respondents, possible challenges during the interview, the techniques to convince potential respondents to take part in the survey and the professional ethics.

In addition, every interviewer has to successfully conduct two so-called „mock interviews“ (staged interviews with another interviewer or supervisor). The mock interviews aid the interviewers in familiarising themselves with the questionnaire and all possible routings before the start of the project, in reinforcing their own introduction and in being able to spontaneously answer questions from respondents.

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