Social Media Approach

 
+ 50 %
More than half of those that use the internet via mobile devices are also active on social media channels. IFF Research Services combines the experience of project managers that have been active in the telephone market research for years with the expertise of social media managers.


 

The recruiting process is divided into four phases:


1. Analysis of the definition of the target group as well as the questionnaire and definition of the respondent profile, if applicable in collaboration with the client.
2. Identification of the social networks on which the wanted respondents are active.
3. Creation of a sponsored ad, which will be shown only to those users of the social network that exhibit characteristics of the previously created respondent profile.
4. The respondent clicks on the invitation and is directly forwarded to the questionnaire.

Advantages of social media recruiting:


  • One third of the global population is active on social media.
  • Response rates in conventional surveys are continuously decreasing.
  • Incentives are not necessarily needed as participation is on a voluntary basis.
  • High availability of the respondents increases the response rate.
  • Transparency during the survey process is increased.
  • Recruiting costs decrease as target groups can be directly addressed.

Advantages of social media recruiting:


  • One third of the global population is active on social media.
  • Response rates in conventional surveys are continuously decreasing.
  • Incentives are not necessarily needed as participation is on a voluntary basis.
  • High availability of the respondents increases the response rate.
  • Transparency during the survey process is increased.
  • Recruiting costs decrease as target groups can be directly addressed.

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